The Value of Social Media | Tim Kowalczyk | Episode 1085

Tim Kowalczyk | Episode 1085

Tim Kowalczyk is back. Tim has been on The Potters Cast a few times over the years. This time he is back to talk about the importance of social media.

SPONSORS

You can help support the show!

GRPotteryForms.com

diamondcoretools.com

Number 1 brand in America for a reason. Skutt.com

For all your ceramic needs go to Georgies.com

Mudtools Products - Stone Leaf Pottery Tools you find indispensable. Mudtools.com

How important is it to consider the market that we are trying to sell in?

That’s a rough one. I mean the market is important but if you look at most people’s cup values, like people you like, they are usually fifty and above and I think it depends on the style and the aesthetic that you have. So if you find someone who is matching your style and aesthetic that’s kind of where the price point starts.

So it’s not just researching who your audience is but understanding how your peers are doing it.

Yeah, there’s that whole thing that they talk about, if you want to be better at something, whatever it is, that you surround yourself with successful people. And that success brings on a challenge. There’s a reason Larry Bird and Magic Johnson were such big rivals because they were the head of the league at that time, right. They challenged each other, they pushed each other further. I think kind of the same thing in the arts is that we have to look at our peers to see where we are at. To find our finished point.

You mentioned on your Instagram to not sell seconds. Why does it matter?

I think it goes back to at least my philosophy of self-worth. Say I am making a painting, I am not going to sell a painting that has an apparent flaw that is apparent to you and I and say, Because this one has a hole in it I am going to sell it to you for cheaper. I wouldn’t put that out there. I would make a perfect one that represents my brand and me as a person and at that level of quality I want people to recognize and associate with me.

So you are saying, Therefore price your work consistently. Is that accurate?

Yeah! I just got a couple of emails in my inbox when I was waiting for the link for this talk. Why are we giving twenty percent off of our cups. Did we not give the same amount of effort into the cups that sat around? That we did initially? Like why are they twenty percent off now?

So you are saying by being consistent you are keeping value for all of your customers.

Correct. And then if I decide to up my prices, say I go from one hundred to one hundred and twenty at some point, that person who bought it for one hundred now has a one hundred and twenty dollar cup they can move if they run out of space in their collection or they have an emergency.