Instagram CoOp | Rachel Love | Episode 508

Rachel Love | Episode 508

Rachel Love graduated from Western Washington University in 2007 with a Bachelor of Arts Degree in Mixed Media. Though Rachel’s core focus while enrolled was printmaking, fibers, and photography, she prepared herself for a multitude of creative avenues by taking many other courses in almost every other branch of artistic expression the institution offered. As time has gone on and experiences and families have grown, Rachel currently devotes a majority of her time to her family and young daughters but has still been able to enrich and expand her business which can be found online under the name of High Yield Studio. Rachel is preparing for an exciting 2019, where she will continue to utilize her mixed media skills and expand on her true love and biggest interest which is creating ceramic pieces.

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The idea of a co-op is fascinating to me. Did you reach out to them or did they reach out to you?

They reached out to me.

How long did it take for you to see a “return on investment”?

I don’t know if there has been a return on investment. I know that there’s followers but I don’t believe there has been.

How often do you get people DMing you to buy things?

Probably the same amount that I would get on Etsy, which is not a whole lot. I think I get a whole lot more of my sales when I am in person at art fairs. I almost sell out.

Why do you think followers hasn’t translated into sales?

You know I am still trying to figure out that formula. I think I have come to the point where in the beginning I thought it was about numbers and now I truly know that it is not. It is about those real followers. Which I don’t know if they are following because a friend is following or things like that, I don’t know how Instagram works for the other people. I can’t speak for them, I know how I use it, but I just don’t think that it does equal the sales in that respect.

How many craft shows have do you do in a year?

I have not done them since my daughter was young and she’s seven now so I haven’t done them in quite some time. But I did five in a summer. I had never done the Christmas holiday or anything like that. Right now I am thinking about how I want my booth to be. I have been sketching how I want it to look. I really want a feel, a look. And something easy that I can pack in the car and do on my own and unpack and rock it and have it look nice.

How much time do you devote between family time and making time?

Right now I am 90 percent family and 10 percent pottery.

What is your favorite family outing?

Well, every year my husband takes a little time off and we like to drive to the coast to go to the beach. That’s fun. We just went to Yellow Stone where I worked, so they got to see where mom lived and worked. That was really fun. We basically just play around our house. We are simple, we like to get our coats on and take a walk up the street and just look at the neighborhood or things like that. A favorite outing is anytime we can spend together.